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About Us
Every day, we do what we love: designing and building exceptional
homes for clients across the East Bay.
Our Mission
At Beyond Green Construction, our mission is to deliver an unparalleled client experience and build with enduring craftsmanship. We believe a home should be more than a place to live. It should be a space that restores you, supports your daily life, and connects you with the people you love.
Whether you are reimagining your kitchen for better flow or upgrading your home with sustainable materials and energy-efficient systems, the process should feel clear and enjoyable. We guide you from concept to completion with professionalism and care, turning your vision into a home that is elegant, functional, and built to last.

Our Three Pillars
We provide peace of mind from concept to completion, grounding our work in three core pillars:
Client Centered Collaboration
Remodeling your home is a significant undertaking, and our process is built on a foundation of partnership and trust. We begin by listening to understand your vision, and we maintain clear, transparent communication every step of the way. Every member of our team, from in-house staff to our trusted subcontractors, is held to the highest standard of professionalism. When challenges arise, as they can in any complex project, we meet them with proactive solutions and complete transparency. If you want to know how we navigate real-world complexities, just ask. Our founder, Alex, is always happy to share.
Expert Craftsmanship
Sustainable construction is built to last. A 50+ year lifespan isn’t just a goal; it’s a requirement for preventing waste and ensuring long-term value. Much of a home’s performance is determined by details hidden behind the walls—from insulation systems to critical waterproofing. With over 25 years of hands-on experience, we’ve seen what makes buildings fail and, more importantly, what makes them endure. Unlike contractors relying on outdated methods, we integrate the latest in building science, using high-performance systems and materials designed for decades of reliability. We can show you exactly how today’s best practices differ from the standards of just ten years ago.
Sustainability Without Compromise
We look far beyond the “green” label. The materials in your home affect everything from your indoor air quality to the planet, which is why we rigorously evaluate every component we install. We analyze durability, recycled content, supply chain ethics, and health impacts like off-gassing. Our role is to be your guide, helping you navigate the balance between performance, health, and cost to align with your values. We do the homework on new products—digging into technical data and verifying manufacturer claims—so you can be confident that your home is not only beautiful and durable but genuinely healthy and sustainable.
About The Owner
Alexander Pell grew up in Colorado, and his interest in construction began long before he set foot on a jobsite. With a great grandfather with over 100 patents, building and solving problems is quite literally in his blood. As a child, fixing old CD players, building remote control cars from scratch and even a dog sled, (which he raced) was just the beginning. By 17 years old, he was on the jobsite, starting off building straw bale homes, and it was clear that this was where he belonged. Over the next 2 decades he worked across the industry, and learned from many builders along the way. After becoming a journeyman carpenter, electrician, and plumber, and then managing projects at Berkey based design build (FB Design/Build) for 3 years it was time to start his own company. In 2017, Beyond Green Construction was created, and Alexander has continued in his commitment to excellence and serving clients to the best of his ability.
